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"Out of the bosom of the Air, Out of the cloud-folds of her garments shaken, Over the woodlands brown and bare, Over the harvest-fields forsaken, Silent, and soft, and slow Descends the snow."
-- Henry Wadsworth Longfellow
"But where are the snows of yester year? -- Francois Villon
MARKETING ASPEN WITH NO SNOW?
In these quiet days of the off-season, everyone in Aspen eagerly awaits the start of ski season, hoping that our lifeblood - SKIING - brings the tourism and related revenues to save jobs and businesses at our hotels, restaurants and shops.
But while our competitors in Utah are sending out email blasts (read here) that tout their abundance of new snow and the front range resorts are making snow (of course, Arapahoe Basin is already open for skiing), what does Aspen do? The City and the SkiCo jointly organized an event over the weekend that screamed to the world in expensive photos that Aspen's slopes are brown,
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