Tuesday
27Oct2009
Issue #39 ------- Aspen's Marketing Mishap-- Vail's Idea?
October 27 "Out of the bosom of the Air, Out of the cloud-folds of her garments shaken, Over the woodlands brown and bare, Over the harvest-fields forsaken, Silent, and soft, and slow Descends the snow."
-- Henry Wadsworth Longfellow
"But where are the snows of yester year? -- Francois Villon
MARKETING ASPEN WITH NO SNOW?
In these quiet days of the off-season, everyone in Aspen eagerly awaits the start of ski season, hoping that our lifeblood - SKIING - brings the tourism and related revenues to save jobs and businesses at our hotels, restaurants and shops.
But while our competitors in Utah are sending out email blasts (read here) that tout their abundance of new snow and the front range resorts are making snow (of course, Arapahoe Basin is already open for skiing), what does Aspen do? The City and the SkiCo jointly organized an event over the weekend that screamed to the world in expensive photos that Aspen's slopes are brown,
But while our competitors in Utah are sending out email blasts (read here) that tout their abundance of new snow and the front range resorts are making snow (of course, Arapahoe Basin is already open for skiing), what does Aspen do? The City and the SkiCo jointly organized an event over the weekend that screamed to the world in expensive photos that Aspen's slopes are brown,
If you are reading The Red Ant, you care about local government. Don't fail to exercise your democratic right to vote in the Pitkin County election before November 3rd with your mail-in ballot, which you should have in your mailbox by now. Call the County Clerk at 920-5180 if you haven't received yours yet. Remember that the materials don't tell you that it takes 61 cents postage to mail back your ballot! 
Marilyn